What Small Business Owners Should Do To Grow Online Presence During COVID-19

Ever wondered how you can grow your online presence during COVID-19? With this unprecedented pandemic, many small businesses are suffering due to the loss of customers, etc. Despite these uncertain times, it also presents an opportunity for businesses to take advantage of the time here and learn how to establish an online presence. Find out how in this article.

How Small Businesses Can Grow Online Presence During COVID-19

Build An E-Commerce Website

The first way you can grow your online presence during COVID-19 is by building an e-commerce site. With an expected 25% of the global population about to be global digital buyers in 2020, this offers many potential customers and also offers a huge potential for specific niches to grow.

In this world of connectivity, you should consider getting an online store. Not only does it allow you to directly engage with so many customers, but it also strengthens your brand and allows you to gauge what preferences your customers like. Additionally, you have the potential to run a wide array of customer market campaigns as compared to a more limited setting through traditional means.

Furthermore, one way to do this is websites like Shopify. Shopify is one of the leading E-commerce platforms, with over 1,000,000 businesses; moreover, it is also the third-largest online retailer eBay and Amazon.  For those that use WordPress, there is another alternative, WooCommerce. WooCommerce is a plugin that is used to help set up an E-commerce website if you use WordPress. Lastly, it has over 5 million stores and is also established within the e-commerce community.

Stay Active on Social Media

Social media is a must-have for any business. When you use social media, you are establishing a personal connection with the customer. Additionally, having social media can result in an increased sale, and increased visibility for your businesses. In addition, it’s also incredibly cheap compared to advertising through traditional means, and there is a global outreach.

Start Business YouTube Account

As you know, YouTube is one of the most visited sites on the Internet.  It’s where billions of hours of YouTube content are watched every single day; with nearly two billion active monthly users, YouTube is extremely popular for virtually every business that wants to be successful. Additionally, online advertising on YouTube has circumvented traditional forms of advertising like television and newspapers, especially among the younger generation. Many young people watch YouTube videos and are attentive to what’s being said. Therefore, it should be the best place for your business if you want planning for a short, or long term strategy.

There are lots of tools to help you learn how to edit. IMovie and Finalcut Pro are among the best of the tools that have been created to help you learn how to edit.

To get you started, here is a list of 20 most viewed Youtube videos of all time and how they did it.

SEO

SEO is a simple, but a time-consuming concept. It takes very little to understand it, but it takes a long time to master it. Despite the uncertainty that we face with this pandemic, you have the ability to use the free time you have for something positive. And one of the ways you can do that is by learning SEO. You can work on your businesses’ search engine placement(where it appears on a page), and use this time to also gain new skills that put you ahead of your competitors. Google, the main search engine on the Web has a variety of tools to help you including Google Search Console and Google My Business. If you use WordPress, there are also other tools including Yoast, a free plug-in that helps you modify your content to make it optimized for search engines.

Email List

If you don’t know, an email list is a list of emails that have been gathered from customers who have subscribed to the email list, and want to receive information on your business, tips, and more content. It’s a more direct way of interacting with your customers and it’s been noted to connect to customers more than social media, which is saying a lot.

If you use WordPress, there are a variety of plugins you can use to help you set up and build your email list. Furthermore, MailChimp is also recognized as an industry leader in setting up mail lists and also automating them.

Stay Calm, Stay Safe

Most importantly, stay safe and stay calm. With this pandemic going on, there are a lot of things that are uncertain. But you can also use the time you have to better yourself. Learn a language; read a book; listen to an informative podcast, the list goes on and one. Lastly, it is important we come and pray together in a time of crisis: only if we pull together, we will win, as we always have.

For more information on how to grow an online presence, make sure to check out our blog. Furthermore, you can contact us here.