Why is it a necessity to improve website speed?

Website speed has an impact on your bounce rate and SEO rankings. Forty percent of people leave a website that takes more than 3 seconds to load. Improve the speed of your website by optimizing images, using a simple design and setting up a cache. We have become less patient as technology improves. Today, we hope to discover the data we’re searching for right away. We need sites to load rapidly, no matter which device we use, and if they don’t, we’re going to leave.

As indicated by the survey, 47 percent of customers expect a website to load in 2 seconds or less, and 40 percent of people leave a site that takes over 3 seconds to load. Thus, if your site is excessively moderate, it’s going to cost you money. Slow load times may cost you a while before someone reaches your website. That’s because Google includes the speed of the page in its ranking algorithm. Sites that don’t load quickly will appear lower in the search results.

You can see how your website matches by running a test on Google’s WebPagetest. If your website ranks significantly beneath the industry average, your website is owing for an update.

Here are some easy fixes to start with to improve the speed of your website.

Optimizing the images

Your homepage should take high-quality images to capture the attention, but they can drag down the speed of your site. If you don’t display them in full size, you should scale them properly to reduce your page load times. For example, an image that is 1000 x 1000 pixels but at 100 x 100 pixels needs to be loaded 10x more than necessary, which has an impact on load times.

Simplify the Webdesign

Simplifying the design of your website may increase the speed of your website. One reason for this is that it reduces the number of HTTP requests that your website needs to load. An HTTP request is for all the different features that make up your website, including JavaScript, CSS and image files. As you reduce the number of items on your website, the number of requests will decrease, and the load times will be affected.

Simple website design has the added benefit of improving the user experience (UX) of the customers. Simple website designs are consistently rated more desirable than their visually complex counterparts.

Use the HTTP caching browser

The browser cache is a temporary storage location where browsers save copies of static files so that they can load recently visited webpages. Developers can instruct browsers to use webpage cache features that won’t change often. Instructions for browser caching are in the HTTP response headers of the hosting server. It significantly reduces the amount of data that the server needs to transfer to the browser, reducing load times for users who frequently visit certain pages.

Minimize the inclusion of external scripts

Any scripted webpage elements that are from anywhere else, such as external commenting systems, CTA buttons, or lead generation popups, need to be loaded every time a page loads. Depending on the size of the script, it can slow down the webpage or cause the webpage not to load all of it at once. This is called ‘content jumping’ or ‘layout shifting’ and can be especially frustrating for mobile users.

If you want a low bounce rate more speed and effective Webdesign, you need to think about all these points for a useful website. Let`s talk and focus on the results.