If you are using social media platforms like Facebook, Pinterest, Twitter, YouTube, LinkedIn, and Snap Chat to connect with clients, it is known as social media marketing. Social media marketing offers businesses to create brand recognition among the customer to enhance sales and get more web traffic.

But how you can use social media for marketing purposes? Well, all you need to do is to share your latest business-related content with potential customers through social media platforms to keep them engage with your brand. Along with customer interaction, businesses also use social media platforms for listening to the followers, analyzing the results, and to run social media campaigns.